THIS IS HOW WE SOCCER:
In the USA, soccer is lived on another level than in the rest of the world. So, we created new soccer clubs for all the uncelebrated fans—whether you wear the jersey just for style, watch games no matter the time zone, or have parents who think you only root for Mexico, your fandom makes soccer, well soccer.
Directed by: Georgia Hudson
THE CLUBS:
I CELEBRATE LIKE A SOCCER PLAYER IRL
Life is like a soccer game – every goal a moment for celebration.
I WEAR THE JERSEY JUST FOR STYLE
All about the matching not about the match.
SOCCER MOMS WHO KNOW MORE THAN THE COACH
The place for the MVPs: Mom Valuable Players.
MY DAD THINKS I ROOT FOR MEXICO
For the experts of camouflage and masters of disguise.
I WATCH THE GAME NO MATTER THE TIMEZONE
No game-life balance. Game time is anytime.
"This campaign engages everyone with the sport, from long-time devoted fans to parents cheering for the game’s youngest players." - AdAge
"The campaign playfully showcases the unique ways people in the U.S. experience soccer, forming diverse fan clubs and inviting everyone to discover with which one they connect." - shots
