THIS IS HOW WE SOCCER:
Whether you wear the jersey just for style, watch games no matter the time zone, or have parents who think you only root for Mexico, your fandom makes soccer, well soccer. That's what we created, a campaign that makes every single fan, die-hard or not, feel connected— like they belong.
My favorite piece of work to date: Fans Soccer Club.
THE CLUBS:
I CELEBRATE LIKE A SOCCER PLAYER IRL
Life is like a soccer game – every goal a moment for celebration. If you understand you don't need to be a pro to celebrate like one, this is club is for you.
I WEAR THE JERSEY JUST FOR STYLE
All about the matching not about the match, A club for you, the soccer fashionistas. Only you can turn soccer into fashion.
The place for the MVPs: Mom Valuable Players. Having been the driving mother force behind every triumph, you've finally found your club. Keep inspiring the next generation of winners.
MY DAD THINKS I ROOT FOR MEXICO
This club welcomes the experts of camouflage and masters of disguise. After years spent navigating the space between goal and gol, you've earned two faces and two fandoms.
I WATCH THE GAME NO MATTER THE TIMEZONE
If gametime is anytime, this club is for you. What's game-life balance when your passion transcends time itself?
"This campaign engages everyone with the sport, from long-time devoted fans to parents cheering for the game’s youngest players." - AdAge
"The campaign playfully showcases the unique ways people in the U.S. experience soccer, forming diverse fan clubs and inviting everyone to discover with which one they connect." - shots
