AT&T: THIS IS HOW WE SOCCER

Whether you wear the jersey just for style, watch games no matter the time zone, or have parents who think you only root for Mexico, your fandom makes soccer, well soccer. That's what we created, a campaign that makes every single fan, die-hard or not, feel connected— like they belong. My favorite piece of work to date: Fans Soccer Club.

THE CLUBS

I CELEBRATE LIKE A SOCCER PLAYER IRL S.C.

I WEAR THE JERSEY JUST FOR STYLE S.C.

SOCCER MOMS WHO KNOW MORE THAN THE COACH S.C.

MY DAD THINKS I ROOT FOR MEXICO S.C.

I WATCH THE GAME NO MATTER THE TIME ZONE S.C.

FSC WEBSITE

"This campaign engages everyone with the sport, from long-time devoted fans to parents cheering for the game’s youngest players." - AdAge

"The campaign playfully showcases the unique ways people in the U.S. experience soccer, forming diverse fan clubs and inviting everyone to discover with which one they connect." - shots

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